Position Title: Marketing Specialist

Employment Type: Full-time

Company Description

Based in Austin, TX, we are a cutting-edge technology company providing sensor, data acquisition and signal

processing solutions to the oil and gas industry and pipeline industry. Our proprietary products leverage

advanced engineering/physics/science and allow engineers to make smart on-the-fly decisions.

Role:

The marketing specialist will be a creative and analytical thinker responsible for developing and executing our marketing strategies. This role requires wearing multiple hats, as you'll be involved in a variety of tasks, from digital marketing campaigns to event planning and market research. The ideal candidate will be a self-starter, ready to take on challenges with a proactive and results-oriented approach.

Responsibilities:

• Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities.
• Oversee and manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.
• Generate engaging content for various platforms to attract and retain customers. This includes writing, editing, and ensuring that all content aligns with our voice and brand standards.
• Monitor and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Optimize website content, target keywords, and use Google Analytics and other relevant sites to drive traffic to company pages.
• Plan, organize, and execute events and sponsorships to promote brand awareness.
• Develop and implement strategies for engaging with customers through various channels, to ensure a positive customer experience and build brand loyalty.
• Work closely with other departments to ensure alignment of company goals, as seen through marketing efforts, and to gather necessary information for campaigns.

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Proven experience as a marketing specialist or similar role.
• Strong understanding of traditional and emerging marketing channels.
• Excellent communication skills, both verbal and written.
• Ability to think creatively and innovatively.
• Analytical skills to forecast and identify trends and challenges.
• Experience with content management systems, email marketing services, and social media platforms.
• Ability to work in a fast-paced, startup environment.
• Flexibility to handle multiple tasks and meet deadlines.

Travel

• May be required to travel to various well-site and vendor locations (< 15%)

What We Offer:

• The opportunity to be a part of a growing, small company that is making a significant impact in its industry.
• Opportunities for professional growth and development.
• Health, Dental and Vision Insurance

If you're passionate about marketing and thrive in a collaborative, innovative environment, we'd love to hear from you. Join us in shaping the future of our industry and taking your career to the next level.

Applicants only - Recruiters, please do not contact this job poster.